by admin_ibkWhat is SEO?
“Who else goes to the store today?” Is one of the sentences that leads to the generalization of customer habits. We can’t say it’s true, but we can’t say it’s inaccurate either.
To clarify. Most of us, needing sneakers, for example, will first search on Google for “sneakers”, “sneakers webshop” and similar terms. We are not masochists to go beyond the first page of Google, so it is important to be on the first page, and even better among the first results for the said term.
How to achieve this? SEO optimization.
What is SEO?
The most common mail we receive from clients is “Mr. Brainmetrics, can you explain to us what SEO is in detail? Plus, how is it possible that you have such outstanding results? Kind Regards, Company. ”
SEO is search engine optimization. This means getting the best results possible on the Google search engine. Why would you even want to be in the best possible position on Google?
Let’s say your company sells air conditioners. A potential user searches, for example, for “best airconditioner”. Most users open the first three links, while they ignore the others.
If you’re not among those first three links, you’re losing a significant portion of potential sales.
So you want to win the best possible position on the Google search engine. How will you achieve this?
With onsite and offsite SEO.
Onsite SEO
Try to remember all the websites that you enjoyed browsing. Did you?
Chances are good that these sites have been optimized to achieve the best onsite SEO score
Onsite SEO primarily refers to site engine optimization, which is also an abbreviation of SEO – a small fun fact.
Optimizing a website for Google search engine achieves a better result on the search engine itself.
This means loading the entire page faster and easier by optimizing its content on the page – images, videos, or HTML code itself – which slows down the page-loading speed.
The devastating fact is that worldwide, only 33% of webpages are SEO optimized, while in Croatia(where we are from) this percentage is very likely much, much lower.
Be in the minority this time.
Offsite SEO
In order for onsite SEO to have the greatest effect, it is necessary to pair it with excellent offsite SEO. The majority of offsite SEO optimization is done through the backlinking method.
A respectful SEO agency uses relevant backlinks that will lead the page to a better result on Google search engine.
There are three types of backlinks in digital marketing science:
- Natural links are created without any special effort by the agency or site owner. For example, if someone links this post on their site, Brainmetrics got one natural link.
- Built links are built through intentional link-building. This means that, for example, we ask customers or clients to link to our site or ask influencers to share our content.
- blurry links are not actually called blurry, but for illustration, we will call them blurry. They are created through illicit practices such as backlinking in online databases, forums, comments, and the like. Such tactics often end up with black hat SEO leading to the removal of the website from Google search engine.
Brainmetrics bases its off-site SEO on the first two methods, which will not give you hundreds of thousands of backlinks but will give you results.
SEO Agency
Unless you have an in-house SEO team, the best option for you for this task is to hire a professional agency. Like say… hmmm…. maybe Brainmetrics, an SEO agency based in Zagreb, for example?
The job of an SEO agency is to constantly hunt for that “sacred” first place on Google search engine for you. But it is important to note that other agencies are also hunting for that first place for their clients.
That is why the work of an SEO agency does not stop when your website takes 1st place in Google search. We like to say that our work is just starting.