by admin_ibkSEO and direct copywriting
What is copywriting? Every sentence, every word, fullstop , comma, parentheses, colon, every textual thought is a copy. And copywriting is writing of a copy. Here, explained? Probably not, because the worst explanation for copywriting is given by copywriters.
If you accidentally search for copywriting, you will see that it is “an essential science without which there can be no marketing, the whole world hangs on the thread of copywriting!” It is important to take it lightly because most content that you’ll stumble upon about copywriting is written by – copywriters.
To simplify as much as possible – everyone is a copywriter if they can read and write. But not everyone can be a great copywriter, like the brilliant copywriters at Brainmetrics. (this text was written by our copywriter, we do not necessarily agree with his opinions, op. cit. director)
What types of copywriting are there and what will you get if you put your business in our hands?
Ugh, this is already too long a text.
SEO and direct copywriting
The goal of SEO copywriting is primarily to position a page on search engines. By using keywords in meaningful and relevant texts, Google recognizes that a website is a useful source for a term that users are searching for. And this text is optimized for SEO, only you didn’t notice it.
And that is the goal of SEO copywriting, to optimize the text to be adapted to the Google search engine, and at the same time to interest the person who potentially reads that text because it is known – interesting text = more reading = better result on Google search engine.
Direct copywriting goes hand in hand with SEO copywriting. With direct writing there is not too much finesse, the goal is simple – to convince the customer or client to do a certain task through a call-to-action copy that will clearly let him know what to do – subscribe to the newsletter, go to the subpage, share content or download PDF.
SEO copywriting should not be viewed as just copywriting for advertising, ie advertisements because it is much more than that.
And don’t let any copywriting agency tell you otherwise!
Brand Copywriting
Writing for a brand or better yet – creating a brand is every copywriter’s dream. In this type of copywriting, skills, imagination, lateral thinking, and k pop culture references come to the rescue, if necessary.
What is brand copywriting? We can show by the example of Nike. Their slogan is “Just do it.”, Which tells the customers more than 1 thing: to become the best version of thimselves, to decide to change, to find what makes them great, and so on and so forth.
The slogan is emotional, inspiring, and inviting to be active. It’s Nike’s tone-of-voice at the same time, permeating all the content, all the copywriting on social media, Facebook and Instagram, the website, commercials, and ads.
The same will apply to your business. We will not only have Facebook and Instagram copywriting, but we will adapt each post to your tone, way of addressing, and everything that is important for creating and maintaining the brand image.
Tehnical copywriting
This is perhaps the most interesting type of copywriting because the copywriter in this case presents himself as a top expert and a person who is an expert in it, and not usually a scribbler of witty sentence acrobatics.
For example, we were hired to write a two-thousand-word text for one company with a topic of technical protection systems.
We, of course, have no idea about it, but through the study of scientific literature and other sources, we have written a text that is, in addition to being expert in nature, also interesting to read.
The client was very satisfied, and we also learned something about the system of technical protection of facilities.
Win-win situation.
Marketing copywriting
Perhaps the least specific type of copywriting we would highlight here is marketing copywriting.
Why the least concrete? Because it is an amalgam of previous types of copywriting, but at the same time specific enough to stand out. Like our agency after all.
We would define marketing copywriting as writing that considers a problem, desire, or certain pain points that a customer or client may have.
This means that through landing pages, newsletters, or sales e-mails, we solve the problem for end-users and insist that our solution is exactly the solution they need.
And that solution, of course, we sell.
And for the end….
The point is that there are a lot of copywriting agencies, and there are a lot of them that do a great job. That’s why it’s important to find one that fits your brand.
We like to think we are one of those agencies.